Project management isn’t typically a strength within the creative space. As a result, surprises happen when they shouldn’t, and the client experience is compromised.
We identify the level of effort required for each task, sub-task, and micro-task. Throughout the creative marketing process, we assign dependencies to each task. This method helps us understand the weight each task has against the project deadline. We define the critical path of a project to help us understand the potential for scope creep and ensure that we don’t prioritize the wrong tasks.
Our clients get access to our project management system, allowing them to see and measure our progress at all times. The Gantt Chart View drives discussion with our clients about the status of the project, outstanding items, and pace of execution.
Information Determines Direction. We understand you can’t plan for everything. To help, we’ve fostered a culture of planning and preparing among our team, so we’re ready before the heavy lifting begins. Taking the time to think everything through limits the revision phase. As a result, we’re able to keep the project on time and on budget.
To help our clients visualize their new website, we provide them with a fully-clickable prototype. Within it, we include all notes for development and design. By interacting with the site before coding begins, we all but eliminate the revision phase.
We have to share a brain with our clients to properly develop their brand. We need to know its origin, history, weaknesses, and strengths. Using a detailed brand discovery session allows us to mind-meld with our clients. The knowledge shared during this session keeps everyone on the same page throughout the design process.