Turning a 30-Day Giveaway Into Measurable Growth
When Le Dental Spa, a luxury dental and esthetic wellness brand in Jacksonville, FL, partnered with Fable Heart Media through our Jumpstart Jax Giveaway, they weren’t just getting a free 30-day Meta campaign – they were stepping into a world of data-driven growth and measurable success.
The results speak for themselves.
The Challenge
Le Dental Spa, a luxury dental and esthetic wellness brand in Jacksonville, FL, built an impressive organic following with nearly 8,000 Instagram followers on their brand account and 19.7k followers for owner Dr. Pauline Le. Up to this point, every new client had come from organic social and word of mouth. They had never tested digital advertising.
When Le Dental Spa won Fable Heart Media’s Jumpstart Jax Giveaway, they received a fully funded 30-day Meta campaign promoting Botox services.
The campaign covered both ad spend and management fees, giving the team an opportunity to explore paid ads without financial risk.
The campaign launched during one of the most unpredictable months of the year for advertisers, September, when global Meta volatility affected most accounts. Even so, the results were strong, immediate, and data-rich, proving how paid ads could amplify an already powerful brand presence.
The Strategy
Objective
Generate new aesthetic bookings, specifically Botox consultations and treatments, while building reliable data on audience engagement, ad performance, and conversion behavior.
Approach
Fable Heart Media implemented a two-part Meta strategy that balanced growth and efficiency:
- Retargeting Campaigns: Engaged users who had previously interacted with Le Dental Spa on Facebook or Instagram, or visited their website.
- Awareness Campaigns: Reached new audiences through lookalike models based on the client’s strong organic following.
A limited-time 25% off offer on the first aesthetic service was featured prominently across creative and ad copy to drive urgency.
The campaign utilized a combination of UGC-style video content and professionally filmed content to mirror organic posts and leverage Dr. Le’s trusted presence – building authenticity and driving higher engagement
The Results
In just 30 days, Le Dental Spa’s first paid ad campaign produced measurable, meaningful results:
- 38 form submissions from prospective new clients
- 8 bookings (7 esthetic treatments + 1 membership client)
- 22% form submission to booking conversion rate
- 44% of total website traffic driven by paid Meta ads
One of the conversions, a new monthly membership client, alone would have covered the full campaign cost if Le Dental Spa had funded the ads themselves. The remaining 22% of leads converted within the first month, while the rest remain qualified prospects still in the consideration phase.
Because facial aesthetic treatments typically involve longer decision-making cycles, many of the remaining leads are expected to convert over time with continued nurturing through organic content and retargeting ads.
Even with the short timeline, the 22% immediate conversion rate validated the power of Meta advertising to drive both short-term appointments and long-term pipeline growth.
Looking Ahead
After an impressive first run, we’re excited to continue exploring advertising opportunities with the Le Dental Spa team – whether through ongoing Meta campaigns, testing Google Ads, or developing new creative strategies to reach their audience in fresh ways.
This campaign proved that even a short-term test can spark long-term momentum when data, creativity, and brand strength align.
The Impact
The campaign didn’t just drive bookings, it built the marketing infrastructure Le Dental Spa can use for future growth:
- Established complete conversion tracking through Meta Pixel, Google Tag Manager, and Google Analytics
- Collected actionable data on audience behavior and creative performance
- Expanded retargeting pools for ongoing campaigns
- Created a baseline for CAC and ROI tracking in future ad efforts
By leveraging their already-strong brand presence with a strategic ad framework, Le Dental Spa transformed a one-month giveaway into a repeatable digital growth model.