Client:

Digital Advertising Management – Stallone’s Pro Wash

Since Stallone’s Pro Wash launched its first-ever Google Ads campaign on July 21st, the results have been nothing short of transformative, with the business tripling its annual revenue goal this year. Over the course of a few months, our campaign has driven 199 high-quality leads at an average cost per conversion of $36. With an average order value (AOV) of $518, this campaign has achieved a staggering Return on Ad Spend (ROAS) of 1,100%. Boasting a 6.62% click-through rate (CTR) — nearly double the Google Ads industry average of 3.17% — these ads are putting this family-owned business on a growth trajectory they’ve never seen before.

Challenge

Stallone’s Pro Wash, a family-owned pressure washing business run by a father, mother, and their two sons, wanted to grow its customer base and scale its operations. With no prior experience running digital ads, they turned to Fable Heart Media to drive leads and help them take their business to the next level.

Results That Matter​

  • 11X Return on Ad Spend (ROAS): For every dollar spent, Stallone’s Pro Wash generates $11 in potential revenue, showcasing the campaign’s incredible efficiency.
  • 5150% Increase in Revenue Year Over Year: A monumental leap showcasing how strategic advertising has transformed Stallone’s Pro Wash into a thriving, scalable business.
  • 199 Leads Generated: Since August, the campaign has consistently delivered high-quality leads, driving potential customers to the business.
  • Cost-Effective Conversions: At an average cost per conversion of $36, the campaign delivers exceptional value against an AOV of $518.
  • High Engagement: A 6.62% CTR — nearly double the Google Ads search campaign average of 3.17% — shows the power of precise targeting and compelling ad copy.
"The team crafted campaigns that were not only effective but also aligned with our branding and target audience. I’ve already seen great results thanks to their strategic approach. If you’re looking for a media company that combines professionalism, attention to detail, and creative expertise, I can’t recommend Fable Heart Media enough. They truly delivered a customized experience that helped set my business apart!"
stallone
Steve Stallone, Stallone's Pro Wash
Owner
Stallone's image

Our Approach

We designed and fully managed a Google Search campaign aimed at capturing the attention of high-intent customers actively searching for pressure washing services in the North Florida area. Our strategy included:

Keyword Optimization: Continuously adding relevant keywords, excluding low-quality searches, and fine-tuning bids to maximize ad efficiency.

Localized Targeting: Bidding on high-intent local search terms.

Compelling Offer: Advertising a 15% off first-service coupon to boost conversions and give new customers a reason to choose Stallone’s Pro Wash.

Ongoing Management: Monitoring the campaign daily and making strategic adjustments to maintain performance and cost-efficiency.

Why It Works

  • Proactive Campaign Management: Fable Heart Media handles every detail — from copywriting to keyword additions and exclusions to bid adjustments and audience targeting refinements. 

  • Localized Strategy: By focusing on customers ready to buy in Stallone’s Pro Wash’s service area, we ensure that every lead is a potential client. 

  • Cost Efficiency: Our campaign is optimized to deliver high-quality leads while maintaining a low cost per conversion, making it scalable as the business grows.

Ready To Scale Your Business?

Let Fable Heart Media help you drive real, measurable results with expertly managed Google Ads campaigns. We’d love to chat with you. Contact us today to set up a consultation with one of our ad managers. Let’s discuss how we can achieve similar success for your business.

Fable Heart Media

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Terms and Conditions

(April 2024)

WINNER:

One winner, of a Grand Prize, will be selected by random draw five (5) days following the deadline for entry.

NOTIFICATION OF WINNERS:

The winner selected by the random draw will be notified at the contact information in their application form within five (5) days of the draw.

REQUIREMENT OF ACCEPTANCE:

Within ten (10) days of notification, the notified winner must respond to the Jumpstart Jax notifier at the return contact information provided in the notification, to accept the prize stated. If acceptance does not occur, a re-draw will take place within five (5) days of the failure of acceptance to select a replacement winner.

ENTRY DEADLINE:

All entries must be submitted in completed form by June 30, 2025.

ENTRY FORM REQUIREMENTS:

All valid entries must use the official entry form. Forms may be requested by emailing [email protected] or downloaded from the following website (https://fableheartmedia.com/jumpstart-jax. Only one entry per business entrant is permitted.

ELIGIBILITY REQUIREMENTS:

To enter, the entrant must meet ALL of the following requirements:

  • a. Be a business entity registered with Sunbiz.org with a principal place of business located within a 50 mile radius of Jacksonville, Florida;
  • b. Be engaged in an ongoing business (promotion does not include proposed, hypothetical, or pre-launch businesses);
  • c. Possess a valid EIN (employee identification number);
  • d. Have at least one active social media channel and one active, operable static website;
  • e. Have owners that are 18 years of age, or older;
  • f. Not engage in any of the following businesses:
    • i. Adult entertainment;
    • ii. Payday loans;
    • iii. Pawn shop;
    • iv. Factoring;
    • v. Sale of cannabis or tobacco-vape products at retail;
    • vi. Flea market;
    • vii. Politically or partisan-speech oriented businesses.
  • g. Must be allowed to advertise (must not be prohibited from advertising by government regulation of their industry);
  • h. Must not be subject to a contractual restriction that would curtail or prohibit advertising (noncompete or nonsolicitation agreements).

INVALID ENTRIES DISCARDED:

Invalid entries, due to eligibility, entry form incompletion, missed deadline for entry, or non-acceptance after notification, will be discarded and removed from this promotion.

PRIZE IDENTIFICATION:

  • GRAND PRIZE
    • An advertising package valued at $10,000, created for the winner by FableHeart Media including:
      • $3,000 in advertising spend;
      • Up to 90 days advertisement duration;
      • Setup, creative, and management services to create the advertisement;
      • Bi-weekly reporting on advertisement performance.

CONDITIONS AND QUALIFIERS TO GRAND PRIZE:

  • Ad created must be approved by client prior to launch;
  • Client approval must not be unreasonably withheld;
  • 30 days of setup time is required prior to launch;
  • All intellectual property created by FableHeart Media in creating the ad remains the property of FableHeart Media;
  • Ad must be managed by FableHeart Media, and may not be transferred by the Client to management by a third-party or competitor;
  • Performance or results of the ad cannot be guaranteed;
  • Client must complete an initial questionnaire and attend an initial consultation with FableHeart Media prior to creation of the ad;
  • Prize must be redeemed after acceptance for advertising in CY 2025.

Entrants should request clarification as to any of the foregoing conditions and qualifiers prior to entering, by emailing to [email protected].

THIS GAME PROMOTION GIVE-AWAY IS NOT OFFERED TO INDIVIDUAL PERSONS OR CONSUMERS, ANYWHERE, AND IS NOT OFFERED IN ANY JURISDICTION WHERE IT IS NOT VALID AND IN COMPLIANCE WITH GOVERNING LAW, AND IS OFFERED ONLY TO THOSE QUALIFIED BUSINESS ENTITY ENTRANTS DESCRIBED ABOVE.

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Advertising Package VALUED AT $10,000

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