Since Stallone’s Pro Wash launched its first-ever Google Ads campaign on July 21st, the results have been nothing short of transformative, with the business tripling its annual revenue goal this year. Over the course of a few months, our campaign has driven 199 high-quality leads at an average cost per conversion of $36. With an average order value (AOV) of $518, this campaign has achieved a staggering Return on Ad Spend (ROAS) of 1,100%. Boasting a 6.62% click-through rate (CTR) — nearly double the Google Ads industry average of 3.17% — these ads are putting this family-owned business on a growth trajectory they’ve never seen before.
Challenge
Stallone’s Pro Wash, a family-owned pressure washing business run by a father, mother, and their two sons, wanted to grow its customer base and scale its operations. With no prior experience running digital ads, they turned to Fable Heart Media to drive leads and help them take their business to the next level.
Results That Matter
- 11X Return on Ad Spend (ROAS): For every dollar spent, Stallone’s Pro Wash generates $11 in potential revenue, showcasing the campaign’s incredible efficiency.
- 5150% Increase in Revenue Year Over Year: A monumental leap showcasing how strategic advertising has transformed Stallone’s Pro Wash into a thriving, scalable business.
- 199 Leads Generated: Since August, the campaign has consistently delivered high-quality leads, driving potential customers to the business.
- Cost-Effective Conversions: At an average cost per conversion of $36, the campaign delivers exceptional value against an AOV of $518.
- High Engagement: A 6.62% CTR — nearly double the Google Ads search campaign average of 3.17% — shows the power of precise targeting and compelling ad copy.
Our Approach
We designed and fully managed a Google Search campaign aimed at capturing the attention of high-intent customers actively searching for pressure washing services in the North Florida area. Our strategy included:
Keyword Optimization: Continuously adding relevant keywords, excluding low-quality searches, and fine-tuning bids to maximize ad efficiency.
Localized Targeting: Bidding on high-intent local search terms.
Compelling Offer: Advertising a 15% off first-service coupon to boost conversions and give new customers a reason to choose Stallone’s Pro Wash.
Ongoing Management: Monitoring the campaign daily and making strategic adjustments to maintain performance and cost-efficiency.
Why It Works
- Proactive Campaign Management: Fable Heart Media handles every detail — from copywriting to keyword additions and exclusions to bid adjustments and audience targeting refinements.
- Localized Strategy: By focusing on customers ready to buy in Stallone’s Pro Wash’s service area, we ensure that every lead is a potential client.
- Cost Efficiency: Our campaign is optimized to deliver high-quality leads while maintaining a low cost per conversion, making it scalable as the business grows.
Ready To Scale Your Business?
Let Fable Heart Media help you drive real, measurable results with expertly managed Google Ads campaigns. We’d love to chat with you. Contact us today to set up a consultation with one of our ad managers. Let’s discuss how we can achieve similar success for your business.