In just 11 months of working with Fable Heart Media, Liberty Landscape Supply saw paid ad revenue more than double every month compared to the previous year, with an average 116% monthly YoY increase.
Total e-commerce revenue jumped 38%, and Meta ad purchases grew by over 4x. All of this was achieved through a strategy that scaled spend intentionally and adapted to Liberty Landscape Supply’s fast-moving business needs.
Liberty Landscape Supply, a North Florida-based company selling trees, shrubs, mulch, sand, and more, had been running digital ads for some time. However, as their product catalog, seasonal focus, and growth ambitions evolved, so did their need for a more hands-on and adaptable advertising partner.
They turned to Fable Heart Media to help guide that next stage of growth, and we got to work.
Results
Goals
Liberty’s goal was straightforward: grow e-commerce revenue while managing its ad budget efficiently.
The company’s business model added complexity. Inventory shifted seasonally, and weather and fulfillment windows impacted promotional timing. Product priorities changed fast. Liberty needed a partner who could navigate this environment without wasting budget or missing opportunities.
The graph below shows how our month-by-month approach, constantly optimizing based on ROAS, revenue trends, and seasonal strategy, translated into consistent YoY growth in paid ad revenue, with standout performance during the spring months when scaling was most impactful.
What We Did
Full-Funnel Meta Ad Strategy
We launched campaign-specific Meta ads each month, highlighting Liberty’s current promotions and seasonal priorities. From “Buy 2, Get 1 Free” plant deals to half-off delivery offers, we deployed fresh creative and tailored copy every month, targeting North Florida homeowners and landscapers with precise prospecting and retargeting strategies.
High-Intent Google Campaigns
We paired those efforts with a mix of Search and Performance Max campaigns on Google Ads. These campaigns captured people actively searching for bulk mulch, citrus trees, or landscaping rock, meeting them with dynamic product ads and updated copy. As product availability changed, our campaigns adapted too, reallocating budget where it would matter most.
Nimble Budget Adjustments
One key reason these campaigns succeeded was our ability to pivot quickly and reallocate the budget each month. We monitored ROAS and revenue performance by platform and campaign in real time and adjusted Liberty’s monthly budget allocations accordingly. This nimble approach allowed us to double down on what was working, cut spend on underperformers fast, and stay aligned with Liberty’s changing revenue goals and product focus.
Strategic Spend Scaling
Liberty’s advertising strategy wasn’t about spending more every month. It was about spending smarter.
We began the year with lower ad spending across several months than the previous year, then scaled strategically once patterns emerged and revenue potential was strong, particularly in the spring. This flexible budgeting approach helped deliver significant gains without waste.
Why It Worked
Liberty’s account was highly active and constantly evolving. There were no shortcuts. Success came from staying close to performance data, pivoting quickly, and testing everything, from creative and copy to audiences and platform splits.
The campaign wasn’t about spending more. It was about making every dollar work harder and knowing when to scale with confidence.
Still our client today. Still growing.
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