K9s For Warriors

Prior to Fable Heart Media’s involvement, K9s For Warriors was primarily targeting two main segments: 

• Warriors: Post 9/11 Veterans who suffer from PTSD, traumatic brain injury, and/or military sexual trauma. 
• Donors: Those looking to support the cause through donations and volunteering.

The company’s site content was centered around encouraging warriors to join the program and encouraged donors to donate their time and financial resources to help the cause. However, during our team’s initial research, we identified an audience profile that was never considered: caregivers. Many veterans have a difficult time managing seemingly simple daily tasks. The process of deciding to save their own lives by navigating to websites like K9s For Warriors and filling out an application may be out of the question. Loved ones, nurses, and friends are often the driving forces in starting the application process.

With this new segment in mind, our team tailored website content towards helping caregivers understand the program and its benefits.  The company was able to increase an audience base they didn’t realize was so large, leading to a huge gain in website traffic. 

The K9s For Warriors website was not positioned to rank well on search engines. There were bits of SEO on the site, but there was no strategy implemented to truly drive the site traffic they needed. Their site had long load times, misplaced content, and a host of other issues. Here are some of the SEO problems our team found during our initial analysis: 

• No Mobile Optimization: Users should have a seamless experience no matter what device they are using. The company’s website had several issues with spacing, column widths, and difficult-to-read text.
• Unsecure Links and Resources: Unsecured websites may result in scary-looking security alerts for a user which can deter the user from visiting the site. K9s For Warriors originally had over 151 links and resources that were not secure. Our team collaborated with the company to make all of its links and resources secure for all users.
• Many Pages Lacked a Meta Description: Meta descriptions not only improve search rankings but also offer the opportunity to encourage users to visit your site. If a web page is missing a meta description, Google will provide one based on what it believes the webpage is about, however, Google is not always correct and can result in misleading information. 
• Broken External Links: Having broken external links can confuse/frustrate users and in turn, lower a website’s search ranking. Our team worked to fix these links, thus further improving the company’s SEO. 
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Previously, K9s For Warriors had a webpage on their site where users could purchase merchandise. Although this was built with good intentions, it lacked featured images of each product and had its products in a list form rather than by category. When Fable Heart Media stepped in, our team utilized Shopify to host their merchandise and included featured images for each product. Additionally, our team broke up the merchandise into categories. Now when users visit the merchandise store, they can view new items and can search by categories such as accessories and apparel. Once again, a focus on improving the customer experience.

Website management involves keeping a site up-to-date, ranking well in search engines, and making sure it functions as it should. Website management/maintenance is a critical aspect in almost every organization and should be done on a continual basis. We provide on-demand support to help with the many challenges associated with a website, such as content updates and the secure hosting of the website. As a result, we want to ensure that websites function correctly at all times in order to help the company concentrate on growth.