If you’re the owner of a luxury sports vehicle, you should take your car in for routine check-ups throughout the year. Having a professional check under the hood ensures that everything is fine-tuned and in working order. Neglecting to take care of your car, on the other hand, could leave you without a ride. Your company website deserves the same care and maintenance. Otherwise, it could sputter out, crash, and leave your customers with nowhere to go for info. How important is website security and management? Let’s look at the numbers:
- There are over 1.94 billion websites online (Source)
- There are over 4.3 billion internet users worldwide (Source)
- Each day, 90,000 websites experience security issues
- WordPress is the world’s top CMS, with 22.6 million currently running sites
- WordPress powers 29% of the internet (Source)
- 83% of hacked websites are WordPress sites
Today, having a company website can help you increase brand awareness and sales. Without a website that works properly, however, people will leave your site and take their business elsewhere. Keep reading to discover the eight website management services that can help your site run like a well-oiled machine.
8 Essential Website Management Services
1. Website Hosting
Figuring out how to buy and register a domain name is only the first step. Once you have your website domain, you need somewhere to host it.
A company that offers hosting as part of their website management services will store your site on a server. When someone wants to visit your website or domain, they connect to that server. Essentially, your domain is a street address, whereas the server is your site’s home.
In addition to storing your website, the server may also house any images, videos, text, or other uploaded content on your site.
Website hosting service providers will manage your server for you and make sure potential customers find you online.
2. Content Updates
Over time, your company may choose to offer new products or services, target new customers, or grow into new markets. Your website content will need to change accordingly. Otherwise, your site won’t accurately reflect who you are and what you do as a business. While some company owners choose to update content on their own, tinkering with backend website components can get tricky. Instead, hire a company that offers ongoing site management services for fast and easy updates without the hassle.
Fresh, unique content is also essential for an effective search engine optimization strategy. Updating your site with blog posts, new product pages, and company news will keep your current customers informed while helping potential customers find you online.
3. Site Backups
If you’ve ever dropped your phone in the pool, seen your laptop get struck by lightning (we’ve been there), or experienced a major power outage, you know the struggle of losing important data. Now add the threat of hackers, theme issues, and plugin conflicts while customers are on your site.
Rebuilding your website from the ground up takes time. During that time, you could lose valuable leads and potential customers who are searching online for your business. If you have an e-commerce website, you’re losing a significant source of revenue. Instead of starting from scratch, you can create manual and automated backups using a service like WPEngine to keep your site stored on the cloud for such emergencies.
These backups are done daily or weekly, depending on your choice. Backing up your website is easy, improves your security, and speeds up future site recovery.
4. On-Demand Support
79% of online shoppers said website issues discourage them from visiting an online store. It gets worse: 44% said they would share that unhappy experience with a friend. Happy site visitors stay on your site longer. A website that doesn’t consider user experience, however, might notice a drop in visitors.
The moment you notice an issue with your site, call your support team. A company that offers on-demand support will start troubleshooting the same day. The sooner the problem is assessed and fixed, the sooner you can provide website visitors with the best possible user experience.
5. Website Training
Many business owners aren’t familiar with the backend of their website. You’re busy driving your business forward, so it’s easy to overlook the finer details of maintaining your site. Even so, becoming familiar with your company’s website can make your life easier.
One-on-one training can help you identify new ways to use your site. For example, using your website with a CRM can help you collect data, improve relationships with your customers, and streamline your sales process. With a little training, you can start using your site to its full potential.
6. Security Monitoring
Instead of waiting for hackers to find you, take the initiative. Security monitoring will ensure your website is safe from potential threats. A site management company can also help with:
- Firewall attacks
- Malware removal
- Blacklist status
- Changes to your SSL certificate
- Other indicators your website has been compromised
If a problem does arise, your website security team will restore the site before the issue develops further.
7. Search Console Issues
Monitoring your website’s overall health can give you a heads up when there’s a problem. Small issues can have a significant impact on your site’s speed and functionality, so it pays to stay in-the-know. Google’s Search Console will send an alert if it notices a substantial drop in your website’s performance week-over-week. A change in your site’s search ranking, security, or page structure can impact your page performance. After finding the source of the problem, your website management team can repair the issue.
Ignoring these problems can impact your site’s search ranking and make it hard for future customers to find you online.
8. WordPress and Plugin Updates
Updating your website may seem as easy as clicking the update button. Unfortunately, some plugin updates conflict with one another, which could cause your site to crash. It’s essential to keep your WordPress website and plugins up-to-date, so they work as intended. Instead of flipping the switch and hoping for the best, your site management company can handle these updates for you. If a problem pops up, they can use your website backups to restore the site as they work on another option.
Trusting the experts to manage site updates for you helps take the weight off your shoulders. In the event your site does crash, they’ll know what to do.
Drive Your Business Forward with These 8 Website Management Services
Your site deserves a routine checkup now and again. With these eight website management services, you can make sure your site is running at full-throttle every day. Put an end to slow web pages and security issues, so you can focus on giving your customers a great online experience.
Fable Heart Media is Here For You.
Whether you own a small company or lead a marketing team, Fable Heart Media can help you achieve your business goals. Our process focuses on driving measurable growth and obtaining results. Of course, we love creating beautiful websites and writing awesome blogs, but for us, nothing tops the feeling of seeing our customers grow online due to our partnership.