Summary
Island Glass & Mirror is a trusted provider of glass and mirror services in the North Florida area. They offer custom glass solutions for residential and commercial projects, but their digital presence needed a boost to increase leads and conversions. Fable Heart Media selected them as the winner of our Jumpstart JAX campaign, providing them with a fully paid ad campaign, valued at over $10,000.
Immediate Wins
Over the course of the 60-day Google Ads campaign, Island Glass & Mirror experienced a 30% conversion rate, 232 conversions, and a 17% click-through rate (CTR). Additionally, their total website users increased by 131%, new website users grew by 134%, and engaged website sessions surged by 105%—all with just $3,000 in ad spend.
What’s even more impressive is their 80% close rate on new leads generated through the campaign. This means that the majority of leads not only converted but also turned into paying customers, significantly boosting their bottom line.
Campaign Objectives
The primary goal of the campaign was to drive contact form submissions for Island Glass & Mirror’s shower enclosure services. By pushing these high-value leads, the campaign aimed to generate more consultations and business for this specialized service.
Before launching the ads, we conducted a thorough ROI analysis to ensure optimal budget allocation. By evaluating the lifetime value (LTV) of Island Glass & Mirror’s customers and comparing it to the cost to acquire a customer (CAC), we structured a campaign that maximized impact within the $3,000 budget.
Key Results
- Conversion Rate: 30%
This indicates that almost a third of the visitors driven to Island Glass & Mirror’s website through the ads took meaningful action—specifically filling out the contact form for shower enclosure services. - Total Conversions: 232
In just two months, the campaign generated 200 conversions, leading to a significant number of inquiries for their shower enclosure services. - Click-Through Rate (CTR): 17%
The ads attracted high engagement, with 17% of viewers clicking on them—well above the industry benchmark. This showed that the creative and targeting resonated strongly with the audience. - Website Users Increased by 131%
Compared to the previous 60-day period, the number of website visitors more than doubled, boosting the company’s online visibility. - New Website Users Increased by 134%
The campaign also succeeded in attracting new visitors, with more than a 134% increase in first-time users—showcasing the power of well-targeted ads. - Engaged Sessions Increased by 105%
Engaged sessions, defined as interactions that lasted longer than 10 seconds or involved significant activity, grew by 105%, reflecting that users found the website relevant and engaging. - 80% Close Rate on New Leads Beyond generating leads, Island Glass & Mirror closed an astounding 80% of the new leads generated by the campaign, driving substantial business growth. This high close rate demonstrates the effectiveness of both the lead quality and Island Glass & Mirror’s ability to convert inquiries into sales.
Ready To Scale Your Business?
We specialize in both transforming underperforming ad campaigns and creating brand-new, high-impact strategies from the ground up. Our team of experts focuses on crafting innovative advertising solutions tailored to your unique needs, driving measurable growth, and maximizing your return on investment. Whether you’re looking to optimize your existing efforts or launch a new campaign, we’re here to help. Contact us today to schedule a free consultation and discover how we can elevate your digital marketing to the next level!
