When it comes to your website, skipping vital elements such as user experience (UX) and mobile responsiveness can limit your site’s success. A poorly designed website can cost your business leads, annoy visitors, and ruin your search rankings. Thankfully, you can hire a web development company to help.
Read on to learn about seven benefits of web development outsourcing.
1. Keep Your Attention Where It Matters Most
Leading a business is hard; you have a lot of responsibilities and a full plate on most days. Instead of stretching yourself, or staff, thin by also trying to build a website, outsource it.
Site development requires a lot of time and effort. So much so that it could end up distracting you from business operations. Rather than spending time worrying about your website’s URL structure and search engine optimization (SEO), dedicate that time and attention to your clients.
When you hire a professional and experienced website development firm, you tell them what you need, when you need it, and what you’re expecting as a result. Then they’ll get it done! The agency will act as your development partner.
While the agency’s top web developers work on your website, you can focus on taking care of your clients and growing your business.
2. Outsourcing Web Development Services is Cost-Effective
Time is money. Hiring your own in-house web development team is a lengthy process. First, you’ll need to hunt for talent, and once you find them, you’ll have to onboard your new developers. The entire hiring process could take weeks, and then you still have to worry about the web development project itself.
Instead of potentially wasting time and money on an in-house team, consider outsourcing your web design project. Think about the cost savings when you don’t have to pay for:
- Annual Salaries (or raises)
- Ongoing Training on the Latest Technologies
- Web Development and Internet Marketing Tools and Software
In some cases, you can hire top web development companies for the cost of one in-house developer. Using your own team can also limit your access to the latest website design best practices, skills, and more. That brings us to our third benefit of outsourcing web development.
3. Helps You Stay Up-To-Date on the Latest Technologies
The website design and development game is changing every single day. If you’re not keeping up-to-date with the latest trends and technology, you’re falling behind the competition.
For example, 62% of companies that designed and developed mobile-friendly websites in 2018 saw an increase in sales. With over 52% of website traffic now coming from mobile devices, you can’t afford to neglect your on-the-go audience. Outsourcing to a reputable web development company will ensure your site looks great and functions correctly on every device.
If you frequent LinkedIn or other business news sites, you’ve likely seen articles about GDPR compliance. Though it isn’t required in the US yet, keeping your website up-to-date with the latest GDPR rules is an ongoing process. Without GDPR protection, your customers might think you’re disregarding their data protection and privacy needs.
Other website development items that update regularly include:
- User Experience (UX) design
- User Interface (UI) design
- SEO Tactics
- Payment Gateways
For example, at Fable Heart Media, we keep track of the latest web trends and best practices for our clients as their development partner.
4. Gives You Access to Technical Expertise
77% of agencies recognize website user experience as a significant weakness for their clients. UX design prioritizes a site’s ease of use and visitor interaction before other development choices. Visitors will leave your website if they can’t figure out how to use it to find the information they need.
If you’re not sure what you need to create a user-friendly site, a web development firm can help. Outsourcing your site development gives you access to a team of knowledgeable web experts who can make your life easier.
Access to this broader skill set means you can talk to various specialists, including:
- Front-end and back-end web developers
- Web designers
- UI/UX designers
- Project managers
- Business analysts
- Software architects
- Quality assurance engineers
No matter what you need, working with an agency will give your business access to a team of experts and a slew of web development services to help you succeed.
5. Access to Reliable Website Maintenance Services
When plugin conflicts cause your website to crash, you need help fast. Waiting around for IT to “get to it” can cause you to lose potential business opportunities.
Outsourcing web development services to an agency means you have a dedicated team of experts ready to help at a moment’s notice. Since they’re already familiar with your website, it’s easy for them to go in and fix the problem. Hiring one-off freelancers, on the other hand, means they’ll need time to dig around and assess the issue.
You can rely on a web development agency for:
- Regular website maintenance and updates
- Migrating your site to a new host
- Updating website content
- PPC landing page design
- Ecommerce web development
- Ongoing SEO services
When you continue to work with the same agency, you’re hiring them as an extension of your business. They’ll work with you to meet your deadlines, accomplish your goals, and grow your business—just like a member of your team would.
6. More Efficient Website Development and Design
Developing a website for the first time comes with a lot of ups and downs.It takes time and years of experience to learn from mistakes. With every website project, agencies discover new ways to streamline their process. As a result, they’re able to work smarter without wasting time or valuable resources.
By outsourcing web development services to an agency, you can launch your site sooner rather than later. Outsourcing will also allow you to focus on your business, while the agency efficiently builds your site the right way.
7. Managed Risk and Improved Site Security
Choosing a trustworthy, experienced web development company can help mitigate your security risks. Website security is vital to your business as well as your customers. They trust you to protect and secure their information.
If your website falls victim to a virus or data breach, it can be a very costly ordeal. For instance, if a hacker attains customer information, you will not only have to pay to fix the leak, but you may have legal fees as well.
A website development company can assess your site’s current defenses. From there, they can determine the next steps you need to take to improve your website’s security. That way, your business and customer data are safe.
Outsourcing to a Web Development Company
After reading the article, we hope that you can see all the benefits of outsourcing your website development. Using an agency allows you to stay focused on growing your business and gives you the peace of mind that your website is in good hands.
Fable Heart Media is Here For You.
We are Fable Heart Media, a digital marketing agency in Jacksonville, FL, that focuses on driving measurable growth and obtaining results for our clients. Whether you own a small company or lead a marketing team, our team can help you achieve your business goals. We love creating stunning websites and writing awesome blogs, but for us, nothing tops the feeling of watching our clients grow online due to our marketing partnership.