From complex soufflés to the classic chocolate chip cookie, baking always starts with a recipe. Swapping baking soda for baking powder or using sugar instead of salt can turn a delicious delight into an absolute disaster.
When it comes to your company’s website development, skipping essential ingredients such as UX and mobility can also ruin the entire recipe. Some of these essentials can cost your company leads, annoy site visitors, and ruin your search rankings.
Thankfully, an expert web development company can help. Keep reading to discover the seven reasons you should consider outsourcing your website’s development.
1. Keep Your Attention Where It Matters Most
Work smarter, not harder by outsourcing your website development.
If you’re like most business leaders nowadays, you have a lot on your plate. Instead of stretching yourself thin by also trying to build a website, outsource it. Site development requires a lot of time and effort. So much so that it could end up distracting you from business operations. Rather than worrying about link structure and SEO, dedicate that time and attention to your clients.
When you hire a professional, experienced web development company, you tell them what you need, when you need it, and what you’re expecting as a result. Then they’ll get it done!
While the agency works on your website, you can focus on attending to the clients that need your help and grow your business.
2. Smart Savings
Time is money. Hiring your own in-house web development team is a lengthy process. First, you’ll need to hunt for talent and train your team, which could take weeks. Then there’s the web development project itself.
Instead of wasting time and money on an in-house team, outsource to a web development company. Think about the money you’ll save when you don’t have to pay for:
- An in-house team’s on-going training
- Annual salaries (or raises)
- Web development tools or software
Using an in-house team can also limit your access to the latest web development best practices, skills, and more. That brings us to reason number three.
3. Remain Trendy
The website development game is changing a little more every single day. If you’re not keeping up-to-date with the latest trends, you’re falling behind the competition.
For example, 62% of companies that developed mobile-friendly websites in 2018 saw increased sales. With over 52% of website traffic now coming from mobile devices, you can’t afford to neglect your on-the-go audience. Outsourcing to a reputable web development company will ensure your website looks good and functions correctly on every device.
If you frequent LinkedIn or other business news sites, you’ve likely seen articles about GDPR compliance. Though it isn’t required in the US yet, keeping your website up-to-date with the latest GDPR rules is an on-going process. Without GDPR protection, your customers might think you’re disregarding their data protection and privacy needs.
Other website development items that update regularly include:
- UX design
- UI design
At Fable Heart Media, we keep track of these trends and best practices so you don’t have to.
4. Access to Expertise
77% of agencies recognize website user experience as a significant weakness for their clients. UX design prioritizes a site’s ease of use and visitor interaction before other design choices. Visitors will leave your website if they can’t figure out how to use it to find the information they want.
If you’re not sure what you need to create a user-friendly website, an agency can help. Outsourcing your site development gives you access to a team of knowledgeable web experts who can make your life easier.
Access to this broader skillset means you can talk to various specialists, including:
- Frontend and backend web developers
- Web designers
- Project managers
- Business analysts
- Software architects
- Quality assurance engineers
No matter what you need, working with an agency will give you access to people with the technical expertise and knowledge of UX best practices to help you succeed.
5. Easy Reliability
When plugin conflicts cause your website to crash, you need help fast. Waiting around for IT to “get to it” can cause you to lose potential business opportunities.
Outsourcing your website development means you have a dedicated team of experts ready to help. Since they’re already familiar with your website, it’s easier for them to go in and fix the problem. Hiring one-off freelancers, on the other hand, means they’ll need time to dig around and assess the issue.
You can rely on a web development company for:
- Regular website maintenance and updates
- Migrating your website to new environments
- Content updates
- Creating advertising landing pages
- Adding e-commerce functionality
- Ongoing search engine optimization
When you work with the same web development agency, you’re hiring a team to become an extension of your business. They’ll work with you to meet your deadlines, accomplish your goals, and grow your business—just as a member of your team would.
6. Process Productivity
Developing a website for the first time comes with a lot of ups and downs.
It takes time and years of experience to learn from mistakes. With every website project, agencies discover new ways to streamline their process. As a result, they’re able to work smarter without wasting time or valuable resources.
By hiring an agency, you can launch your website sooner rather than later. Outsourcing will allow you to focus on your business, while the agency efficiently builds your site the right way.
7. Risk Management & Security
Choosing a trustworthy, experienced web development company can help mitigate your security risks. Online security is important to your business as well as your customers. You need to ensure customer information is protected and secure.
If your website falls victim to a virus or data breach, it can be a very costly ordeal. For instance, if a hacker attains customer information, you will not only pay to fix the leak, but you may also have legal fees too.
A development company can assess your site’s current defenses. From there, they can determine the next steps you need to take to improve your website’s security. That way, you and your customers are safe.
Outsourcing to a Web Development Company: 7 Advantages
Why slow down your success by making costly mistakes? With these seven advantages of outsourcing to a web development company, you can reach new customers without stressful, expensive delays.