How You Should Be Using LinkedIn’s Features
Have you ever wondered how a company profile gets 300+ comments on a simple post? Do you want to see your company page gain more interaction? Let’s take a deep dive into how LinkedIn’s newest features work and how they can impact your profile’s engagement! Importance of Engagement Engagement with an audience is vital to an account’s […]
Marketing to Gen Z
Gen Z is rising into the job market, and they are coming in guns blazing. As a marketing agency, we ask ourselves, how do we need to alter our marketing methods to impact this new generation. Traditional marketing strategies won’t work on them. Rather than only looking at what is cost-effective, this generation cares about the values a company supports, the good it can do for the world, and the experiences it can gain. Below we will look at who Gen Z is and share the marketing strategies that we believe can be used to impact their purchasing behaviors.