Understanding Competitor Bidding on Brand Keywords in Google Ads
There’s no doubt – Google Ads has become an essential tool for small businesses looking to reach their audience and drive sales; but with the power of paid search comes competition, not just for generic keywords, but even for your own brand name. Competitors bidding on your brand keywords can directly impact your visibility, click-through […]
How to Track Keywords Regionally with Google Trends
Understanding your audience’s search behavior in regards to how they find and interact with your Google Ads is not just useful—it’s essential. While broad, national search trends provide a general picture, local trends often hold the key to reaching the right customers at the right time. This is where Google Trends becomes a game-changer for […]