10 Ways Old Website Design Hurts Your Business
Music trends and Netflix shows (Stranger Things, anyone?) are rewinding time and taking us back. Unfortunately, old relics don’t always have a time and place in the 21st century. When it comes to your company website, it’s best to leave the dust, old bones, and cobwebs for Halloween. An outdated look can send potential customers […]
Building a Marketing Plan: The Essentials
Marketing for your company can be overwhelming and intimidating. When there’s a lot to do, people make a list, set deadlines, and start knocking items off one by one. But wait, let’s not get ahead of ourselves. According to a recent survey, marketers who plan their projects are 356% more likely to report success. An effective […]
What is Brand Architecture and Why Does It Matter?
The happiest place on Earth is a lot bigger than you might think. After all, Walt’s reach extends beyond animated films and theme parks. Remember the last time you caught a game on ESPN? Disney. Or turned on Hulu to binge-watch your favorite show? Disney. Your GoPro, PhotoBucket account, even some of the hotels you […]
Uncover Unique Blog Ideas For Your Business With These 6 Tools
When you’re trying to think of unique blog ideas for your business, it can feel like you’re out digging for dinosaur bones. You know they’re in the ground somewhere, but you’re not sure where to start or even what shovel to use. Coming up with blog topics doesn’t have to be this hard; you just […]
The Importance of Social Media Marketing
Your business has grown from word-of-mouth referrals and nurturing long-term relationships over the years, but why stop there? Social media marketing is booming, allowing you to expand your reach without waiting around. 73% of Americans regularly use more than one social media platform. Whether it’s Facebook, Instagram, or another platform, your target customers are scrolling, liking, and sharing […]
Your Quick Guide to a Winning Content Creation Strategy
Every day new emails, fun-filled Instagram stories, attention-grabbing graphics, and wit-brimming blog posts fill our screens. Though the format, platform, and companies continuously change, one thing remains the same: we experience brands through content that pulls us in and engages us. The most successful B2B companies spend 40% of their total marketing budget on content creation. […]
How to Create a Customer Profile?
How well do you know your customers? Thanks to increasingly powerful social and e-commerce analytics, you can learn a lot about your tribe just by checking Google Analytics or Facebook Insights. But sometimes it can be difficult to parse a mountain of juicy data into understandable and personable guidelines for your marketing and sales strategies. […]